Feedback from European Underwear Wholesalers: Polyester Hot-Melt Yarn Solves the Problem of Sweating and Stuffiness

Feedback from European Underwear Wholesalers: Polyester Hot-Melt Yarn Solves the Problem of Sweating and Stuffiness

In the European underwear market, consumers are increasingly demanding in terms of comfort, with “sweating and stuffiness” being a long-standing core pain point for the industry. Traditional underwear materials often struggle to balance fit and breathability, leading to frequent problems of sweat buildup, stickiness, and discomfort in summer or during exercise. This has resulted in numerous underwear wholesalers facing customer complaints and declining repurchase rates. In recent years, the emergence of polyester hot-melt yarn, with its outstanding moisture-wicking properties, has provided an efficient solution to this industry pain point, and feedback from numerous European underwear wholesalers confirms its market value.

European Market Pain Points Highlighted, Traditional Materials Inadequate to Meet Demands

European consumers’ choices of underwear have long surpassed basic coverage; comfort, breathability, and environmental friendliness have become key decision-making factors. Especially during hot summer months or in sweat-prone situations such as gym workouts or commutes, the moisture-wicking ability of underwear directly impacts the wearing experience. Previously, many traditional polyester underwear brands promoted by European wholesalers suffered from poor moisture absorption and the inability to wick away sweat, leading to consumer complaints of “suffocating heat and stickiness” and “skin discomfort.” Return rates for some products even exceeded 20%.

“We’ve long received complaints from customers about the stuffiness of our underwear, especially sports bras. Many consumers reported feeling sweaty and sticky on their backs and underarms after wearing them for just half an hour. Even with pure cotton blends, it’s difficult to balance moisture absorption and support,” said Markus, a veteran underwear wholesaler in Munich, Germany. He added that the market demand for high-performance underwear materials is increasingly urgent, and finding a core material that can solve the problem of sweating and stuffiness has become crucial for enhancing product competitiveness.

Sophie, a Parisian lingerie wholesaler, faces similar challenges: “European consumers are far more discerning about comfort than we imagine. No matter how exquisitely designed a bra is, if it’s stuffy, it’s unlikely to get repeat purchases. We’ve tried various material improvements, but they either lacked sufficient moisture absorption or durability; we haven’t found an ideal solution.” Polyester hot-melt yarn has proven successful in real-world testing, receiving rave reviews from wholesalers.

This impasse was completely broken when polyester hot-melt yarn gradually entered the European lingerie supply chain. Many European lingerie wholesalers were the first to introduce lingerie products using this material for market testing, and the feedback was surprisingly positive.

Markus’s team introduced a sports bra line containing polyester heat-fused yarn in the spring of 2024. After three months of market launch, they received a lot of positive feedback: “The return rate for this product dropped to below 5%, and many customers commented that they’ve finally found a sports bra that doesn’t feel stuffy or sweaty. Some gyms have even made bulk purchases as custom gear.” He explained that underwear made with polyester heat-fused yarn keeps the skin dry even after high-intensity exercise, preventing sweat from accumulating between the fabric and the skin, significantly reducing stickiness.

Elena, a wholesaler from Barcelona, ​​Spain, focuses on the everyday commuting underwear market. She stated, “Our target customer group is working women aged 25-40 who need to wear underwear for long periods during commutes and have a strong need for breathability and moisture-wicking. After launching our commuting underwear line using polyester heat-fused yarn, sales increased by 35% month-on-month, with customer feedback including ‘not stuffy even after sitting for long periods’ and ‘completely stress-free in summer.’” More importantly, the advantages of polyester heat-fused yarn are not only reflected in its moisture-wicking properties; its stable physical properties have also gained recognition from wholesalers. “This material absorbs moisture more than three times faster than traditional polyester, and it doesn’t easily deform or pill after washing. Its durability fully meets European market quality standards,” Elena added. The material’s easy-to-dye properties also provide more possibilities for product design, and the rich color selection further enhances the product’s market acceptance.

The core advantage behind its moisture absorption meets the multiple needs of the European market.

The reason why polyester hot-melt yarn can solve the problem of sweating and stuffiness lies in its unique fiber structure design. Compared with traditional polyester fibers, polyester hot-melt yarn uses a special irregular cross-section process to form more capillary channels, which can quickly absorb sweat from the skin surface and conduct the sweat to the fabric surface for evaporation through the fiber gaps, thus achieving a closed loop of “moisture absorption – sweat wicking – dryness,” solving the problem of stuffiness and stickiness at its root.

At the same time, this material also perfectly meets the dual requirements of the European market for environmental protection and quality. Its production process strictly adheres to European environmental certification standards such as OEKO-TEX Standard 100 and RoHS, ensuring no release of harmful substances and meeting consumers’ demands for green products. Furthermore, the polyester hot-melt yarn possesses high strength, abrasion resistance, and low shrinkage, meeting the requirement for stable performance even after multiple washes, giving wholesalers greater confidence in after-sales service.

For European underwear wholesalers, the emergence of polyester hot-melt yarn not only solves product pain points but also brings new market opportunities. “Word-of-mouth marketing is more effective than any advertising. Thanks to the outstanding performance of our polyester hot-melt yarn products, we have attracted many new retail customers and even expanded into B2B channels such as gyms and yoga studios,” said Markus. Sophie believes this material allows her lingerie products to stand out in a competitive market: “Lingerie designs on the market are largely similar. Only by creating a differentiated advantage in materials can we firmly capture consumers’ attention. Polyester hot-melt yarn is our core competitiveness.”

Conclusion: Material Innovation Drives Industry Upgrading, Broad Market Prospects

As consumers’ demands for lingerie comfort continue to rise, material innovation has become a core driving force for the development of the European lingerie industry. Polyester hot-melt yarn, with its excellent moisture absorption, stable product performance, and environmentally friendly properties, precisely addresses market pain points and has won widespread recognition from European lingerie wholesalers.

From actual testing feedback, this material not only effectively solves the problem of sweating and stuffiness but also helps wholesalers increase product repurchase rates and expand sales channels, injecting new vitality into the European lingerie market. In the future, with continuous technological optimization, the application of polyester hot-melt yarn in the lingerie field will become more widespread. Whether it’s sports bras, everyday commuter bras, or functional bra series, it is expected to capture a larger market share with its unique advantages, becoming a “blockbuster material” in the European lingerie industry.